Marketingový mix v podmínkách podnikatelské praxe ČR
Title in English | The Marketing's mix in specifications of business practice of Czech republic |
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Authors | |
Year of publication | 2002 |
Type | Article in Proceedings |
Conference | Implementácia marketingových teórií do hospodárskej praxe Slovenskej republiky, Českej republiky a Pol'skej republiky |
MU Faculty or unit | |
Citation | |
Field | Economy |
Keywords | marketing; marketing's mix; analysis; company analysis |
Description | The topic of this paper is a making of an analysis of marketing's mixes of three different companies. It is possible to trace some othernesses between particular mixes. I could say that it is possible to observe a different emphasis on particular elements of marketing's mix from different companies. |
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