Trust and Political Attitudes of Public Service Media Audiences in a Polarized Society : The Case of Czech Television

• Authors: MACKOVÁ Alena; SMEJKAL Klára; JANSOVÁ Iveta; ČEJKOVÁ Lucie; BIELIKOVÁ Karolína; HALBOVÁ Barbora; NOVOTNÁ Martina; SLAVÍK Lukáš; VÉRTEŠI Martin
• Year of publication: 2024
• Type: Article in Periodical
• Magazine / Source: Problems of Post-Communism
• MU Faculty or unit: Faculty of Social Studies
• Web: article - open access
• Doi: http://dx.doi.org/10.1080/10758216.2024.2387780
• Keywords: public service media, trust, political attitudes, polarization

Attached files

• Trust_and_Political_Attitudes_of_Public_Service_Media_Audiences_in_a_Polarized_Society.pdf

• Description: The paper addresses the role of Czech public service television in a polarized society. The research on public service media (PSM) is salient concerning their specific role; however, it is increasingly questioned in a fragmented and polarized environment. The paper builds on data from 27 semi-structured interviews and a survey conducted in 2019–2020 (N = 3,251). While for some audiences, Czech television is a trustworthy medium protecting exemplary sets of values, for others, it is biased and hostile. The study reveals the deeper interplay between political attitudes and media practices, potentially endangering PSM’s role and position in polarized settings.

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• Politická polarizace v České republice: Případ vícestranického systému