Poptávka cestovního ruchu. Video průvodce
| Title in English | Tourism Demand. Video Guide |
|---|---|
| Authors | |
| Year of publication | 2020 |
| Type | R&D Presentation |
| MU Faculty or unit | |
| Citation | |
| Attached files | |
| Description | Methodical guide to secondary tourism demand data created for the purposes of online education. The commented (20-minute long) video introduces students to key sources of secondary data that are important in the field of tourism for socio-economic analyses of tourism demand. These are data / indicators expressing the performance of tourism, namely the arrival of guests (tourists) to collective accommodation establishments (CAE), overnight stays of guests in CAE and the average length of stay of tourists. It also includes calculations of intensity indicators, which are presented by the Marketing Information System by CzechTourism. |