Skrytá reklama v kontextu moderních trendů
| Title in English | Hidden advertising in the context of modern trends |
|---|---|
| Authors | |
| Year of publication | 2020 |
| Type | Article in Periodical |
| Magazine / Source | Právní rozhledy |
| MU Faculty or unit | |
| Citation | |
| Web | Repozitář MU |
| Keywords | advertising; competition; social network |
| Attached files | |
| Description | Hidden advertising is still an effective way of presenting products and services, and with the increase in the possibilities of presenting advertising, its own potential also increases. Hidden advertising among personalities of social networks, whose creations influence a large group of people, has a specific position. However, the regulation of the hidden advertising in this case remains vague and relies mainly on the rules of social network operators and their mechanisms. |
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