Evaluace politiky cestovního ruchu ČR za období 2014-2020

Title in English The evaluation of the Czech tourism policy in the period of 2014 2020
Authors

HOLEŠINSKÁ Andrea

Year of publication 2020
Type Article in Proceedings
Conference XXIII. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků.
MU Faculty or unit

Faculty of Economics and Administration

Citation
Doi http://dx.doi.org/10.5817/CZ.MUNI.P210-9610-2020-38
Keywords ourism policy; evaluation; Czech Republic; tools; decision-making process
Description The paper deals with the evaluation of the state tourism policy of the Czech Republic. Primarily it focuses on the accomplishment of the strategic document the Concept of the State Tourism Policy of the Czech Republic for 2014-2020. The activities related to particular measures are examined and as well as the implementation of tools used by the state tourism policy is analysed. The state tourism policy of the Czech Republic is also confronted with the theoretical background. Therefore, the attention is paid to the decision-making process, the legitimacy of state interference in tourism and the role of the state in tourism policy. It is emphasized that external factors (e.g. global trends or COVID-19) have an impact on the decision-making process and the direction of tourism policy. The paper is based on the qualitative analysis of documents, which is supported by the analysis of secondary data sources.
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