Vztah osobnostních charakteristik a spokojenosti zákazníka v potravinářských podnicích
| Title in English | The Relationship of Personal Characteristic and Customer Satisfaction In Food Industry |
|---|---|
| Authors | |
| Year of publication | 2018 |
| Type | Article in Proceedings |
| Conference | Aktuálne problémy podnikovej sféry 2018 |
| MU Faculty or unit | |
| Citation | |
| Web | https://appsconf.files.wordpress.com/2018/11/apps2018.pdf |
| Keywords | customer satisfaction; personal characteristics; customer satisfaction factors |
| Description | The subject of the research is the relation of selected personality characteristics and selected factors of customer satisfaction. The aim of the article is therefore to determine whether there is a relationship between selected personality traits and factors influencing customer satisfaction. The first partial aim is to find out how strong this relationship is and the second partial aim is to find out between which specific factors this relationship exist. The survey was carried out on a sample of 102 food business enterprises and their end customers, of which 1530 were used. The questionnaire was designed for final customers. Canonical Correlation Analysis with relevant statistical tests was used for modeling. The results show that there is a (weak) relationship between some customer satisfaction factors (Perceived value, Perceived quality, Competitiveness and Customer Expectation) and some personality characteristics (financial capacity, optimism rate and planning rate). From this, it can be deduced that personality characteristics have an impact on customer satisfaction. |
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