Proč se memetika nepovedla? "Historická hypotéza"
| Title in English | Why memetics failed? "Historical hypothesis" |
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| Authors | |
| Year of publication | 2018 |
| MU Faculty or unit | |
| Citation | |
| Description | In the 1970s, there appeared several contributions to today's rather extensive concept of Darwinian evolution of culture. The first was the memetics, the so-called dual inheritance theory (DIT) crystallized from the others. These, at first glance, similar theories, however, have a different fate. While memetics is already a dead project, the DIT has achieved quite a success. The aim of this presentation will be, based on comparison between the development of these theories, answer the question, why it is. I will show that the memetics, with its strong and simple thesis resulted from the genocentric evolutionary model, presented a project with such considerable prejudice against the concept of replication that it committed researchers to so-called "search for memes". Mathematical models from which TDD originated have enabled the theory to work flexibly and systematically on both theoretical and empirical levels. |
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