The Challenge of Increasing Safe Response of Antivirus Software Users

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This publication doesn't include Faculty of Economics and Administration. It includes Faculty of Informatics. Official publication website can be found on muni.cz.
Authors

ŠŤAVOVÁ Vlasta MATYÁŠ Václav MALINKA Kamil

Year of publication 2016
Type Article in Proceedings
Conference Mathematical and Engineering Methods in Computer Science
MU Faculty or unit

Faculty of Informatics

Citation
Web http://www.springer.com/gp/book/9783319298160
Doi http://dx.doi.org/10.1007/978-3-319-29817-7_12
Field Informatics
Keywords usable security
Description While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period.
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