The Global and Transitive in Local Media: Towards a New Theoretical Framework.
| Title in English | The Global and Transitive in Local Media: Towards a New Theoretical Framework |
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| Authors | |
| Year of publication | 2015 |
| Type | Chapter of a book |
| MU Faculty or unit | |
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| Description | Much has been written about glocalization/globalization and commercialization in relation to local media. It also seems to be generally accepted that media systems are path dependent [Hallin, Mancini 2005], i.e. you can’t understand the specifics of a media system (and local media within it) without taking into account the history of its development. However, studies on media systems as such and on local media in particular tend to explore these frameworks within a Western (dominantly Anglo-American) perspective. A complex picture begins to emerge very quickly, the media system and its logic with its particular historical development under specific socio-economic circumstances combines with the influences of glocalization/globalization and/or localization/delocalization (or indeed hyperlocalization). Localization and/or delocalization can be seen as consequences of the commercialization of the media system that occurs globally in free market economies but plays out in line with historical and societal developments. Hyperlocalization can be understood as the most recent concept, which attempts to fill some gaps in the previous ones. There are parallels and meeting points among the different concepts but there are not many attempts to interlink them and possibly build a theoretical model for understanding developments in local media and what is missing completely is a model that would take into account the various forces affecting media systems in transition from a communist to a free market economy and a democratic political system. So what would such a model look like – particularly in transitive media systems? This is the core question addressed in this chapter and although the chapter is largely theoretical, it tests the proposed theoretical model on the case of Czech local media. |
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