Vývoj velkoplošného maloobchodu Olomouce a výzkum nákupního chování
| Title in English | Development of large-scale retail in Olomouc and shopping behaviour research |
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| Authors | |
| Year of publication | 2014 |
| Type | Article in Proceedings |
| Conference | XVII. mezinárodní kolokvium o regionálních vědách. Sborník příspěvků |
| MU Faculty or unit | |
| Citation | |
| Web | http://dx.doi.org/10.5817/CZ.MUNI.P210-6840-2014-96 |
| Doi | http://dx.doi.org/10.5817/CZ.MUNI.P210-6840-2014-96 |
| Field | Earth magnetism, geography |
| Keywords | large-scale retail; shopping behaviour; Olomouc |
| Description | The Czech cities are under long-term pressure from international retailers which is also reflected in the changing shopping behaviour of the urban population and those living in the suburbs. Their preferences towards a certain store are often subliminally strongly influenced by the sophisticated marketing activities of the retail chains. The paper addresses the topic of large-scale retail development in Olomouc and the analysis of the large-scale retail facilities in the internal structure of the city. This is followed by an analysis of the shopping behaviour of the urban population. |
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