Podnikové hospodářství 2
| Title in English | Business economics 2 |
|---|---|
| Authors | |
| Year of publication | 2013 |
| Type | Textbook |
| MU Faculty or unit | |
| Citation | |
| Description | Publications Business economy 2 presents the issue of business functions and major activities, explains the typology business activities and introduces their content. It clarifies the content of production and distribution as key functions of the enterprise, the relationship between distribution and marketing and tools of marketing policies. It explains the basics of investment and financing: clarifies the differences between the material and financial management process. It introduces the principles of financial accounting and financial analysis. It focuses on the general question of the enterprise, regardless of its affiliation to a particular field or industry, or for his profit or non-profit orientation. |