Analysis of he Market Environment in the Field od Music Agencies
| Authors | |
|---|---|
| Year of publication | 2013 |
| Type | Article in Proceedings |
| Conference | Jahrbuch für Kulturmanagement 2013 - Die Kunst des möglichen - Manangement mit Kunst |
| MU Faculty or unit | |
| Citation | |
| Field | Economy |
| Keywords | music agency market; analýza tržního prostředí |
| Description | The articel presents one research focuses on the Czech music agency market. The article describes the historical evolution of music agencies in the Czech Republic, as well as their development after 1989. For a systematic description of the structure of the market, we used 15 criteria and we focused on the South Moravian region of the Czech Republic. There are very limited literature sources available describing the music agency market in the international field. Therefore, we described the local situation and will aim for international comparison in future works. |