What lies behind the #dmlovebrand?

• 23 April 2024
  2:00 PM – 3:40 PM

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• P101, Faculty of Economics and Administration MU, Lipová 41a

The strategic creation of marketing campaigns in dm-drogerie has a clear goal: To forge positive relationships with all of the customers. Join lecture of Aneta Beranová and acquaint yourself with the philosophy of #dmlovebrand and the attitudes by which it shapes the perception of the brand.

Within the context of the current pursuit for a sustainable future, Aneta will also outline how radically the narrative of the company is evolving. Furthermore, we will focus on the key competencies that marketers need to develop, which are currently insufficient in the Czech market.

Engage in the discussion and discover how you can contribute to the building of the brands of the future.

The lecture is organized within the course Marketing and Marketing 1.

Organized by

Department of Business Management (Faculty of Economics and Administration)

Responsibility

Ing. Renata Čuhlová, Ph.D., BA (Hons)