The Evolving World of PPC Advertising
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17 April 2024
8:00 AM – 9:30 AM - P103, Faculty of Economics and Administration MU, Lipová 41a
What is the PPC? What are the major rules, options, and complications related to PPC in the context of digital marketing? What are the current trends in the digital arena? What are the current best practices in PPC segments?
Answers to these and many other questions you may hear from our guest lecturer Mr. Štěpán Růža from the Brno-based digital agency Business Factory. Our experienced guests will introduce some not-widely known features and use cases of Pay Per Click advertising. Thematically, our guest will cover an array of topics around PPC itself, optimization methods, setting digital goals in terms of PPC, reporting and analysis of results, real-life case studies etc.
The interactive part in the form of a Q&A session will follow whereby you are cordially invited to take an active role.
The visiting lecture is organized within the course Digital Marketing and Social Media Analyses and will be held fully in English.
- Organized by
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Department of Business Management (Faculty of Economics and Administration)
- Responsibility
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Ing. Dušan Mladenović, Ph.D.
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