Once upon a time there was (science) story – science communication workshop

• 31 October 2022
  4:00 PM – 5:00 PM

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• P201, Faculty of Economics and Administration MU, Lipová 41a, Brno

An interactive workshop for researchers to think about how they communicate their work through the lens of storytelling. Understanding what makes a good story will help you to communicate more clearly with the media, peers, even funders. Edwin Colyer is a British science journalist with more than 25 years of professional experience in science writing and science journalism. He has spent one month in Brno as a Masaryk University Science Journalism Fellow financed by the European Research Council (ERC). This workshop is an excellent opportunity for knowledge transfer.

Programme:

1. What makes a good story
• Narrative arcs
• Think like your audience
• DIY: make us laugh, cry or blow our minds
• Now what? Always have a purpose and plan.

2. Learning outcomes
• Look at your research in news ways
• Identify storylines to aid communication
• Feel more confident to engage with journalists
• Start thinking more strategically about your communication

Please register for the workshop here.

Organized by

Research and Projects Office (Faculty of Economics and Administration)

Responsibility

Mgr. Jana Sosnová